MySafe Company manages a network of individual storage facilities. Any person can rent a guarded box with air conditioning for storing temporarily unnecessary things.

Agency’s task was to develop a new brand image for the Company that would communicate its services and approach to business.

The core of the Company’s ideology is being practical regarding the usage of space. Firm’s managers choose boxes or compartments that your goods perfectly fit in and help to organize the storage to wisely use every centimeter of space.

In a typographic logo a separate arch-like element of Russian letter “й” is carefully fitted in other letter’s space to make the logo more compact and balanced. This idea communicates order and a sense of organized life that the Company provides for its clients.

“Packed arch” approach also can be found in other brand communications.

Brand identity is created from various pictograms that symbolize width (as well as length and depth) of storage possibilities. We applied themed sets of pictograms to decoration of exteriors and interiors, documents and souvenirs.

Simple modular grid supports the logo and serves as a base for illustrating all printed materials. The grid serves as a perfect frame that is filled with various pictograms-things to produce specific media.

In order to develop storage facility navigation we studied customer journeys and came up with the list of important zones for refurbishment. Now clients can easily navigate in the facility and find her compartment or box without help of personnel.

We also developed concepts for front and interior decoration. Each decoration solution is unique but at the same time it can be easily adjusted to be used for other fronts, storages and offices.